Website relaunch: 7 signs your website is costing you customers

Your website is often the first impression potential customers get of you. According to KMU Digital Pulse 2025, 80 percent of people in Switzerland start their search for an unfamiliar SME with a search engine, and more and more ask an AI directly. If they then land on an outdated site, they quickly move on to a competitor. These seven signs show it's time for a relaunch.

1. It's a pain on a smartphone

Text too small, buttons you can't hit, content spilling off the side. A large share of your visitors are on mobile. If the site doesn't work there, you lose them.

2. It loads slowly

Anyone who waits more than a few seconds for a page leaves. Slow load times also hurt your Google ranking.

3. You get hardly any enquiries

Visitors arrive, but nobody gets in touch? Often a clear next step is missing: a visible contact form, a phone number, a statement of what you cost and what happens next.

4. Your services have changed

The website describes what you offered five years ago. New services are missing, old ones are still listed. That confuses customers and search engines.

5. You can't change anything yourself

Every small text change needs someone else, or nobody remembers how the system works. A modern website lets you edit content yourself.

6. The technology is outdated

Plugins without updates, an unsupported theme, a missing SSL certificate. That is a security risk and scares visitors away with browser warnings.

7. Legal pages are missing or outdated

The revised Swiss Data Protection Act has applied since September 2023. Imprint, privacy policy and cookie notice should be up to date.

What a relaunch delivers

A relaunch is more than a new design. It clarifies what your customers need to know, makes the path to an enquiry easy and creates a technical foundation that will carry you for years. Importantly, with proper redirects your existing Google rankings are kept.

The next step

Recognise two or more of these signs? Then a conversation is worthwhile. Our website packages start at CHF 2,900, and our care plans keep your new site current after launch. Send us your current web address and we'll tell you where we see the biggest potential.